During their years at Meta, Kirthiga Reddy and Saurabh Doshi had front-row seats to the world's first massive digital pivot: the shift from desktop to mobile and the rise of social commerce. They saw how platforms like Facebook and Instagram didn't just change where people hung out - they fundamentally rewired how brands and consumers found each other. And they learned that in technology, being discoverable is the difference between leading a market and being left behind.

As AI began to reshape search itself, they watched the "blue link" era give way to conversational answers in engines like ChatGPT, Perplexity, and Claude. Having led some of the world's biggest brands through one seismic shift already, they knew exactly what this moment called for. The result was OptimizeGEO - helping you be first, not forgotten.